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In such an instance, the advertiser must avoid any undue or misleading display of the maximum.
Analysts also estimated that Tinder had dating services anchorage half a million paid users within its userbase that consisted mostly of free users. Expressions of opinion or intangible qualities of a product or service do not need to be substantiated.
Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser.
Advertisers should not include claims in testimonials that they themselves cannot make and support. Advertisers should clearly and conspicuously state the before-rebate cost as well as the amount of the rebate and include key terms that consumers need to know.
Environmental Certifications and seals of approval may be used if properly issued.
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Additional disclosures are needed if not issued by an independent third-party.In all instances, advertisers, agencies and media should also be sure that they are in compliance with local, state, federal and provincial laws and regulations governing advertising.
