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And they also use some intrigue/curiosity in there to try to get the click with the call to action of “See Who You Match With!
”At first glance above the fold, their landing page is similar to Match.com, with short copy and a very clear call to action with a form prompting users to start their search.
The URL ‘consumer-rankings.com’ has a degree of trust built in because it’s similar to Consumer Reports.
It implies they’re an impartial company providing objective rankings for the online dating sites and will help people find the dating site that’s best for them.
What stood out to you about the ads and landing pages for these sites? Adam Kreitman coaches business owners on how to make their websites more compelling to their prospects.. He owns Words That Click, a firm specializing in Conversion Optimization and managing Google Ad Words campaigns for small businesses.So let’s take a look at these companies getting most of the love from Google (and those searching for online dating) to see what strategies you could borrow to win the hearts of more of your prospects.