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Katherine was 37, newly single, with family obligations and a full-time job. Tinder does not give out statistics about the number of its users, but the app has grown from being the plaything of a few hundred Los Angeles party kids to a multinational phenomenon in less than a year. Nicole is 30, a willowy brunette with curly hair who describes herself on Tinder as Dancey, smiley, lovey, tall. Since joining Tinder last summer, she has chatted with dozens of guys but only gone on two Tinder dates. Sometimes she’ll start Tindering while on the train and will get so distracted she’ll miss her stop.
Unlike the robot yentas of yore (Match.com, Ok Cupid, e Harmony), which out-competed one another with claims of compatibility algorithms and secret love formulas, the only promise Tinder makes is to show you the other users in your immediate vicinity. She finds she sometimes falls into a soothing swiping rhythm where she’s not really looking at the men, just calming herself with a repetitive pattern of left-right swipes.
But it helped, when Sean and Justin started Tinder, that Justin knew how to populate a party.
They had disdain for traditional advertising; they wanted a new challenge.
Then he hit USC, enlisting the help of his younger brother and sister, who were students there.He took a cut of sales—the more money the bar made, the bigger his cut.It was a good little gig until his parents began to bother him about it: We don’t want you to be a party thrower, they said.Depending on your feelings for these people, you swipe them to the left (meaning no thanks) or to the right (yes, please). Eli, who says he would hook up with anybody who isn’t morbidly obese or in the middle of a self-destructive drug relapse, swipes everyone to the right. Getting a match seems to activate some primal-gratification center in her mind. I’m definitely not the type of woman who walks around thinking that everyone thinks I’m hot, Nicole tells me. (Tinder gets a slight uptick in use on Sundays, that day of hangovers, boredom, and planning.) Sending screenshots of the most ridiculous photos that come up has become a source of merriment for her and her friends.
Two people who swipe each other to the right will match. She does not feel like the people who want to date her are abundant and everywhere, so when a lot of matching happens, it comes as a real boost. There seems to be a preponderance of men posing with tigers, she says.It uses your pre-existing Facebook network and shows which friends, if any, you have in common with the person in the photo. It takes an especially dynamic person to win her over at text messaging. The lack of stated purpose in each profile can lead to some confusion.