“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.
“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.
"2010 saw record growth both for Match and Ok Cupid, and we believe coordinating the adjacent business models will help fuel continued growth for both."Blatt's goal, clearly, is to funnel Ok Cupid users into the subscription-based system. And that's because Ok Cupid already offers a broad set of features and a committed community, something Blatt seems to believe can only exist in a subscription setting.
Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.
“It's a myth that some sites are better for relationships while others are more for hookups,” says Manfredi.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
If your goal is to get a date—or find a mate—are you better off with one type over the other?