Measuring brand power validating a model for optimizing brand equity

21-Jul-2020 17:17

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He also has a son who is presumably not an unruly problem child.Therefore the father acts as a well-dressed, wealthy man with a bond between himself and his son.By purchasing the watch others might also perceive themselves to have this success.

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First, it can be a reference group for others in this category.This is surprising, because corporate brands are more relevant in services settings, given the nature of services (i.e., intangible, heterogeneous, inseparable and perishable), and the fact that services settings comprise a greater number of customer–brand interactions and touch points than goods contexts.